The Virtua Team

Jawad Ashraf (Founder, CEO)

A technology innovation-focused entrepreneur, whose career spans over 30 years. Led the technical transformation of the Entertainer Dubai, leading to a $100m USD exit.

Gary Bracey (Founder, Chairman)

A BAFTA-nominated games industry veteran for 35+ years. As the pioneering former Head of Development at Ocean Software and the Founder of Digimask, Gary has a widely respected ability to identify and bring digital products to both Western and Asian markets.

Anoop Lal (CFO)

A seasoned strategic and innovative commercial finance and operations leader with over 30 years' experience, Anoop is known for maximizing operational excellence and delivering financial performance.

Ash Mohammed (CSO)

Ash Mohammed is the CSO of Virtua. He leads Virtua's partnerships, working alongside brand partners to help define their strategies to execute their vision in the metaverse. This includes names such as Kevin Hart, Legendary entertainment, Indian Super League and Williams F1.

Doug Dyer (COO)

As well as holding leadership roles at Microsoft, THQ, and Warner Bros., Doug has also worked on gaming projects for top-level brands from WWE Wrestling to MLB, The Simpsons, Harry Potter, and Age of Empires during his 25+ years in the games industry.

Rory Stewart-Richardson (Commercial Director)

Rory is an expert within the world of sponsorship, and founded and exited a sponsorship marketplace which hosted rights worth over £650m, working with clients such as Manchester United, Formula 1, and many more.

Parves Shahid (Head of Product)

Sixteen years of broad experience working within the digital ecosystems of varied organizations, focusing on full-stack product management, marketing communications and consumer experience. Previous experience includes Trip Advisor Media Group, the Landmark Group, and the Entertainer, to name a few.

Jaka Kotnik (Head of Community)

Jaka is a collector, NFT enthusiast, and crypto investor who turned his hobby into a profession. Jaka join Virtua in 2020, and from an ambassador, quickly rose to Virtua’s Head of Community.

You’ll always find Jaka engaging with the community through Virtua’s various social platforms, sharing his vision and communicating with community members.

Azeemi (The Metaverse Guy)

Business Data Analysis, Strategic Decision making and Creative Ideation make up the fabric of his professional DNA. This quest has taken him through Social & Digital Media Marketing, Advertising, Branding, Gaming & finally, Products.

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